Detroit Red Wings enter into partnership with sportsbook operator PointsBet

Helene St. James
 
| Detroit Free Press

Show Caption

The Detroit Red Wings have entered into a multiyear partnership with a sports book operator and provider of a market-leading sports wagering app.

The deal, announced by the team Tuesday, is with PointsBet, and is designed to enhance fan engagement and game-day excitement. First and foremost, the Sports & Social Detroit at Little Caesars Arena will be renamed PointsBet Sports Bar. The bar is expected to be operational this year, though the release did not specify when.

SEASON PREVIEW: Why the Wings, in mid-rebuild, shouldn’t be nearly as bad as last year

The Wings, who moved into LCA in 2017, open the pandemic-delayed 2021 season Thursday against the Carolina Hurricanes, without fans in the stands. 

PointsBet was named the official gaming partner for the Detroit Tigers last July. 

The bar at LCA will offer a full-service food & beverage menu, high-definition televisions, live betting odds, special guests, unique programing, VIP access and gaming promotions, according to Chris Granger, Group President, Sports & Entertainment, Ilitch Holdings, Inc.

“Our fans will enjoy the lively atmosphere of the PointsBet Sports Bar and the energy this partnership will bring to the game-day experience in and around Little Caesars Arena,” Granger said in a release. “We are proud to deepen our relationship with PointsBet and we look forward to creating dynamic experiences for our fans.”

The partnership also features virtual signage at the blue lines, as well as LED PointsBet signage and branding throughout Little Caesars Arena during home games.

Contact Helene St. James at hstjames@freepress.com. Follow her on Twitter @helenestjames. Read more on the Detroit Red Wings and sign up for our Red Wings newsletter. Her book, The Big 50: The Detroit Red Wings is available from Amazon, Barnes & Noble and Triumph Books. Personalized copies available via her e-mail.